Archives: Public Impact Fundamentals

The Behavioural Insights Team in the UK

When the UK coalition government was formed in May 2010, the new prime minister, David Cameron, translated his enthusiasm for the theory of behavioural insights or ‘nudge’ into reality. He helped set up the Behavioural Insights Team at the centre… Read more

Mexico City’s ProAire programme

Of the 20 megacities whose air quality was measured by the UN and the WHO in 1992, Mexico City had the highest levels of pollution. The city administration and the Mexican government responded to these levels by initiating ProAire, a… Read more